Hi, I’m Lars Vergunst
Strategic brand and UI designer
I’m an empathetic designer, a business-focused problem solver, and an effective communicator.
Brazilian skincare brand, packaging, and website
Translating feelings of joy into a physical brand and a lovable and delighting e-commerce experience.
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Branding, packaging, website
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Brand designer, packaging designer
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Skincare and cosmetics
Swiss professional health brand and website
Building a professional yet personable identity on top of a long-standing and robust trademark of quality.
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Branding, website
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Brand designer, UI designer, web dev
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Health and fitness, nutrition
Dutch cyber security brand and website
Swapping out the corporate for the approachable without losing the sense of safety.
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Branding, website, collateral
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Brand designer, UI designer, web dev, strategist
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Cyber security
Environmental footprint insights platform
Designing a solution for both corporate users and journalists to gain the insights they’re looking for.
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End-to-end web app, branding
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Product designer
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Sustainability
Mindfulness and habit-building app
Making mobile devices helpful and actually beneficial to users’ (mental) health and daily habits.
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Mobile app (iOS)
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Product designer, illustrator
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Health and fitness
Cyber security assessment and insights dashboard
Making the complex and stressful as digestible and actionable as possible. Currently in progress
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End-to-end web app
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Product designer
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Cyber security
Some personal design philosophies
Brand first
Every part of a brand influences perception. Well-designed, brand-infused touchpoints work wonders.
Bits of story
Apart from functionality, design should contain a coherent narrative that brings individual elements together.
Think before do
Having a plan and purpose is what separates design from art. Design solves a problem or is iterating towards improvement.
Human-focused
In the end, design isn’t for the needs of a persona on paper, but for human beings. Improving real, everyday lives.