Hi, I’m Lars Vergunst
Strategic brand designer
I’m an empathetic designer, a business-focused problem solver, and an effective communicator.
Brazilian skincare brand, packaging, and website
Translating feelings of joy into a physical brand and a lovable and delighting e-commerce experience.
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Branding, packaging, website
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Brand designer, packaging designer
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Skincare and cosmetics
Swiss professional health brand and website
Building a professional yet personable identity on top of a long-standing and robust trademark of quality.
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Branding, website
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Brand designer, UI designer, web dev
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Health and fitness, nutrition
Dutch cyber security brand and website
Swapping out the corporate for the approachable without losing the sense of safety.
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Branding, website, collateral
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Brand designer, UI designer, web dev, strategist
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Cyber security
Some personal design philosophies
Brand first
Every part of a brand influences perception. Well-designed, brand-infused touchpoints work wonders.
Bits of story
Apart from functionality, design should contain a coherent narrative that brings individual elements together.
Think before do
Having a plan and purpose is what separates design from art. Design solves a problem or is iterating towards improvement.
Human-focused
In the end, design isn’t for the needs of a persona on paper, but for human beings. Improving real, everyday lives.